Megawatt
Growth Marketing & Acquisition, UX/UI Design & Web Optimisation, CRM & Email Automation, Product Development & Localisation, Performance Analytics & Tracking, Social Media Management, Market Research, Public Brand Representation, Talent Recruitment & Leadership
Daily Watt
I designed, released and managed targeted monthly newsletters to our segmented teacher groups using Brevo. Here are some examples.
Resources Portal
Spearheaded the end-to-end design of the digital Resources Portal; developed interactive Figma prototypes, built responsive layouts using WordPress blocks, and optimised site-wide performance by compressing video and image assets I had created up to 80%. Meticulously tested the portal on both desktop and mobile to find, report and help fix bugs.
5-Step Megawatt Process Implementation
Designed and implemented a variety of assets supporting a clear 5-step teacher registration journey across key site pages, organic social media marketing, and company socials.
French Translation Cards
Managed the graphic redesign for the French version of the flagship card game using Illustrator and Photoshop, refactoring layout boundaries, vector icons, and typography to house foreign text smoothly.
Polish Translation (Whole Game)
Managed the entirety of a 5-figure translation project through each stage of design to final print sign-off. Manually re-designed the entirety of the game cards, instruction booklets, and packaging box using InDesign and Illustrator while leading client review meetings.
Gridle Game Project
Acted as UI/UX Lead and Developer for the online web game "Gridle". Mapped responsive desktop, tablet and mobile wireframes in Figma, coded game features utilising AI, logged bug fixes, and constructed a user bug-reporting tool connected to Notion.
Play Gridle at megawatt.game/gridle →Social Media Management
Managed social content across Meta platforms (Facebook and Instagram). Developed organic outreach strategies, scheduled campaigns via Meta Business Suite, and repurposed assets such as teacher testimonials and student letters into high-performing graphic content.
Graphics production
Produced social media assets, and marketing graphics across print and digital media to assist in marketing efforts and drive brand awareness. Some examples can be seen here.
New Country Case Studies
Audited and overhauled existing physical teaching assets. Redesigned the Country Case Study posters by replacing dated demographics with modern socio-economic KPIs and historical energy mix transitions.
